BOSH Home Solutions
BOSH Home Solutions started in 2023 as a two-mean team providing premium HVAC and Home Improvement services in Bucks County, PA. They chose Command to build their entire digital marketing stack, including website, SEO, content, online profiles, and advertising campaigns.
Top-10 Ranked Keywords
Google Ads Clickthrough Rate
About BOSH Home Solutions
BOSH, a respected leader in HVAC services, is dedicated to providing homeowners and businesses with unparalleled comfort and efficiency. Backed by a team of expert technicians, BOSH offers top-quality heating, ventilation, and air conditioning solutions tailored to meet the specific needs of each client. By blending state-of-the-art technology with extensive experience, BOSH ensures that every installation, repair, and maintenance service is executed to the highest standards. Their commitment to continuous training and adherence to industry best practices ensures that clients receive dependable, energy-efficient solutions, establishing BOSH as a preferred choice in the HVAC field.
The Challenge
BOSH Home Solutions was effectively starting their business and marketing journey from nothing, in 2023. They had a solid contact book of clients that they could reach out to for work, but they knew it would be imperative to build a strong digital marketing plan and lead-generation system if they were to grow their business. They knew a great website would be crucial for their business goals, as it is the foundation for all of their other marketing efforts. Starting from nothing, they knew their website would play a vital role in helping them get organic and localized website traffic for people in the Bucks County area, actively searching for HVAC and home improvement services. They knew, however, that SEO is a long-term play and would take a few months before results would materialize into any tangible business results, or leads — so they knew digital advertising (Google Ads) would provide a steady stream of income, if done right.
Project Gallery
Business Impact
BOSH Home Solutions chose Command to build their home improvement & HVAC website, develop (and execute) their organic/local SEO plan, run Google Ads (Search Ads & Local Service Ads), and handle their Google Business Profile optimization. We began by mapping out the perfect website to promote BOSH’s premium services in Buck’s County, with service landing pages paired with location landing pages to create a matrix of organic and local page that would help BOSH win more impressions and clicks for local and organic searches. Our goal with their website design was to promote their calls-to-action, with a focus of generating inbound leads.
We worked closely with the BOSH team, over several Zoom video calls — even when they were on-site in their trucks on a job — in order to stay aligned and on track with their project.
Once their website design was approved, we developed the website on a custom WordPress theme — creating an SEO-friendly, mobile-first, speed-optimized website that quickly started climbing the Google Search ranks. In tandem with the website launch, we provided citation/listing aggregation and Google Business Profile optimization to further improve BOSH’s rankings in the Google Map Pack for local search results. Since launching the BOSH Home Solutions website and business listings, they are seeing nearly 900 organic search impressions per day, with 95 keywords ranking in the top-10 (i.e., on the first page of Google search results).
On top of their SEO achievements, we have built thriving, cost-effective Google Ads campaigns for BOSH, taking advantage of both Google Search Ads and Google Local Services Ads (LSAs). BOSH’s workhorse Google Ads Campaign is seeing a clickthrough rate (CTR) of 13.49% with an average cost-per-click (CPC) of $0.71.
Top-10 Ranked Keywords
Google Ads Clickthrough Rate
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