Country Glass
With their shift to building a strong digital marketing plan, Country Glass brought Command on to lead the charge. Their goals were to boost their organic and local search engine rankings for queries revolving around window, door, and glass replacement services in the Greater Boston area.
Increase in Organic Search Impressions
Keywords Ranked in Top-10 on Google
About Country Glass
Country Glass is a trusted provider of premium glass solutions, serving the Greater Boston area and beyond. Specializing in custom installations for residential and commercial projects—ranging from shower enclosures and mirrors to windows and storefronts—they are dedicated to delivering outstanding craftsmanship and personalized service. With a skilled team and a commitment to using the highest-quality materials, Country Glass ensures every project meets the highest standards. Their mission is to enhance the beauty and functionality of your spaces with reliable and efficient service you can trust.
The Challenge
While Country Glass had been servicing the Greater Boston area with their shower, door, glass, mirror, and widow needs for decades, their digital marketing foundation was not up to par with modern service businesses. The initial objective of Country Glass was to get a new website that presented an upscale, elegant appeal and showed off the amazing work they do for their clients. Secondly, Country Glass was looking to outrank competitors for the most competitive and valuable Google search rankings, aimed at local residences and businesses. In order to do this, they must create strong Organic SEO and Local SEO strategies to edge-out their local competitors. Finally, they were hopeful of gaining real traction through online advertising, with a cost-effective Google Ads strategy that had an optimized bidding strategy.
Project Gallery
Business Impact
Our expert web design team took on the task of completely revamping Country Glass’s online presence. We began by developing a detailed site structure, carefully integrating essential service- and location-specific content to enhance search engine rankings, attract targeted traffic, and increase lead conversion rates. By working closely with the Country Glass team, we crafted a unique, branded, and conversion-focused website, with each page thoughtfully tailored to resonate with their audience.
Once the design was finalized, our skilled web developers brought the vision to life, creating a fast-loading, SEO-optimized, and mobile-responsive website that quickly began building SEO Domain Authority (DA) for Country Glass. After the website launch, we conducted a comprehensive SEO audit, swiftly resolving any issues and achieving an impressive SEO Health Score of over 96%.
Since launching the new website and optimizing their business listings, Country Glass has seen a consistent improvement in their SEO rankings for their most valuable search keywords. After 4 months, average weekly website traffic climbed to almost 300% of its previous weekly traffic numbers, across all traffic acquisition methods. Country Glass also achieved astounding Google ranking results, with nearly 250 keywords ranked on the first page, including 149 keywords in the top-3 and 115 keywords ranked #1 on Google.
Their Google Ads campaigns continue to bring in the majority of their website traffic, with an optimized ad spend strategy that targets highly valuable keywords with a favorable cost-per-click.
Increase in Organic Search Impressions
Keywords Ranked in Top-10 on Google
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