iCabinetry Direct
iCabinetry Direct had an outdated web presence that was not intuitive, user-friendly, or efficient for their website visitors, or for the content editors working within the backend. They contracted Command to redesign and rebuild their website from scratch, making it more modern, user-friendly, and optimized for fast loading speeds and SEO.
Increase in Search Impressions
Top-10 Ranked Keywords
About iCabinetry Direct
iCabinetry Direct is your top choice for premium cabinetry solutions, providing high-quality, customizable cabinets for kitchens, bathrooms, and more. Serving both homeowners and contractors, they offer a wide range of styles, finishes, and designs to meet any aesthetic or functional requirement. Committed to superior craftsmanship and durability, iCabinetry Direct ensures each cabinet meets the highest standards, making them a dependable option for new constructions and renovation projects. With a focus on customer satisfaction, they offer exceptional service from design consultation to delivery, helping you create both beautiful and functional spaces.
The Challenge
iCabinetry Direct, under new management, wanted to improve their online digital marketing — starting with their website. The goal was to have their public-facing, marketing website match the quality and aesthetic of the kitchen cabinetry products and solutions they provide for their clients. Their previous website was outdated on both the frontend and the backend. With their website overhaul, iCabinetry wanted to maintain a team that would assist with ongoing website maintenance and updates going forward, given the large catalogue of products they offer, with endless customization options. This would allow them to focus on selling more products, and helping more of their clients achieve the dream kitchens they have always desired.
Marketing Strategies
Project Gallery
Business Impact
Our team of highly skilled website designers, developers, and digital marketers strategized a complete overhaul of iCabinetry Direct’s website — with the goal of promoting a more elegant user flow, a more modern appearance, and to increase inbound lead-generation and conversions. We started by designing a detailed sitemap with a reimagined, streamlined user journey, for users to browse brands, products, and contact iCabinetry with the product & variations that most interested them.
Collaborating closely with the iCabinetry Direct team, we developed a unique, branded, and conversion-focused website, ensuring each page was meticulously crafted to appeal to their audience.
Once the design was finalized, our talented web developers brought the vision to life by creating a fast-loading, SEO-optimized, and mobile-responsive website that quickly began enhancing iCabinetry Direct’s SEO Domain Authority (DA). Following the launch, we performed a thorough SEO audit, addressing any issues and achieving an impressive SEO Health Score of over 95%.
Since the launch of the new website and the optimization of their business listings, iCabinetry Direct has experienced capitalized, breaking their records to achieve their best year ever. Within 6 months of their website launch, iCabinetry Direct achieved remarkable Google ranking results — with over 370 keywords appearing on the first page, including 50 keywords ranking in the top-3 on Google search engine results pages (SERPs).
Increase in Search Impressions
Top-10 Ranked Keywords
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