


Storm Expert
Storm Expert, a Pennsylvania-based roofing company, was seeking a modern rebuild of their marketing website. Command was selected to create a conversion-focused website to help them improve their online appeal, and act as the foundation for their marketing & advertising campaigns.
Google Lighthouse Best Practices
Google PageSpeed Insights Performance
About Storm Expert
Storm Expert Inc. is a family-owned roofing company serving Pennsylvania, New Jersey, and Delaware with over 15 years of experience. Specializing in storm damage repair, they offer roof installation, repair, and maintenance services, using high-quality materials and skilled craftsmanship. Fully licensed and insured, Storm Expert provides free inspections, competitive pricing, and a 100% satisfaction guarantee. Their services extend to gutter installation and repair, ensuring homes are protected against the elements. Storm Expert is committed to customer satisfaction and quality workmanship in every project.
The Challenge
Storm Expert Inc. sought to modernize their digital presence by creating a user-friendly, professional website that highlights their roofing services and customer-focused approach. Their primary goal was to develop a site that performed seamlessly across all devices, while also implementing advanced technical SEO strategies to improve search engine visibility. By optimizing site structure, speed, and on-page elements, Storm Expert aimed to surpass local competitors in search rankings, especially for storm damage-related roofing services, and drive more organic traffic from residents and businesses in their service area. Our mission was to create an optimized website, so their upcoming SEO, marketing, and advertising campaigns would have a rock-solid foundation to drive conversions.
Marketing Strategies

Project Gallery
Business Impact
Our web design team worked with Storm Expert’s marketing team to completely revamp their digital presence by crafting a new, conversion-focused website. We created a detailed site structure with landing pages for each of business’ core service offerings. This will allow Storm Expert to optimize the content on these pages in order to bring in more targeted, organic search traffic. Once the website design was approved, our web development team then built a fast-loading, mobile-responsive site that is fully optimized for SEO.
After launch, an SEO audit ensured an excellent SEO Health Score. We also conducted post-launch page-speed testing through Google Lighthouse — which yielded a 98% Google Lighthouse Best Practices score.
Google Lighthouse Best Practices
Google PageSpeed Insights Performance

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