Scott O’Hara Construction
Ready to scale his high-performance, custom home building and renovation business business, Scott O’Hara sought out a website design, development, and SEO provider that could help transform and optimize his digital presence—ultimately choosing Command.
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About Scott O’Hara Construction
For over 25 years, Scott O’Hara and his team have been engaged in designing and building homes in the East Bay Area, dedicating the past 15 years to crafting high-performance and energy-efficient homes. Utilizing his expertise in building spec homes, Scott possesses the unique ability to assist clients in prioritizing crucial elements, ensuring that the homes he builds for his clients yield optimal value for their money.
The Challenge
Scott O’Hara Construction had a clear vision for their new website, aiming to align it with their sophisticated architectural home building style and approach. Scott wanted a website that was both beautiful and a lead-generating machine. The objective was to showcase the exceptional quality of their high-performance homes, all while effectively guiding people who were searching for a new home in the Easy Bay area to the top of Scott’s expertly crafted lead funnel, via website inquiry. The project presented a unique challenge of harmonizing the architectural portfolio website aesthetic with the imperative of optimizing for lead-generation and conversions.
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Business Impact
Our web design team worked closely with Scott, and even did some live design workshopping over virtual meetings. Responding promptly and attentively, we developed the ideal sitemap that captured the client’s needs and catered to their users’ search habits and expected user-experience. Wireframes were meticulously crafted for each core page and for the portfolio project template. With the website’s UI design structure firmly established, we adhered to their existing brand guidelines to create a high-fidelity homepage that exuded the same high-end appeal as the modern homes they construct. Following a few rounds of design revisions, our skilled development team brought the website to life using a custom WordPress theme and a highly optimized codebase, resulting in exceptional performance metrics.
Since the launch of their website, Scott O’Hara Construction has witnessed a remarkable surge in their time-on-site, with user engagement times measured above 3 minutes. While they provide very-high-ticket services, they have experienced an uptick in leads generated directly from their website .
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