Organic SEO & Content Marketing

Organic Search Engine Optimization (SEO) is the process of optimizing a business’ website, content and online presence to improve its visibility and rankings in the organic (unpaid) search engine results pages (SERPs). The goal is to enhance the website’s relevance and authority in the eyes of search engines, ultimately attracting more organic traffic from users searching for relevant information, products, or services.

Organic SEO is important for service businesses that want to improve their website’s rankings in organic search results to achieve increased visibility, higher click-through rates, and more organic traffic. All of these improved success metrics increase chances of generating more inbound, organic leads.

Organic SEO should begin only after you have conducted a Technical SEO Audit and made the necessary repairs to ensure a healthy SEO site health score.

Content marketing is a strategic marketing strategy that involves consistently creating and distributing valuable, relevant content to attract and engage a target audience. It focuses on delivering information, insights, or solutions to the audience with the goal of building brand awareness, establishing brand authority, driving customer engagement, and ultimately, generating profitable customer actions.

Content marketing is important for service businesses looking for a long-term strategy that focuses on nurturing relationships with their target audiences and delivering value at every stage of the customer journey. By providing valuable content consistently, businesses can attract, engage, and retain customers, while also building brand loyalty and advocacy.

SEO copywriting is a specialized form of writing that involves creating content that is both appealing to readers and optimized for search engines. It combines the principles of copywriting, which aims to engage and persuade readers, with the best practices of search engine optimization (SEO), which focuses on improving the visibility and ranking of web pages in search engine results. A content marketing strategy that aims to improve Organic SEO must perform SEO copywriting in order to maximize the search engine ranking potential of their content.

SEO Copywriting is important for service businesses that not only wish to rank higher in search engines but also wish to engage and resonate with their readers. By striking the right balance between optimization for search engines and providing valuable content to users, SEO copywriting helps improve a website’s visibility, drive organic traffic, and encourage users to complete call-to-actions.

Backlink building, also known as link building, is the process of acquiring hyperlinks from other websites to your own website. These hyperlinks, called backlinks, are crucial for off-site search engine optimization (SEO) as they act as votes of confidence or endorsements for your website. Search engines consider backlinks as a signal of the website’s authority, relevance, and credibility. The idea behind backlink building is based on the premise that if other reputable websites link to your content, it indicates that your content is valuable and worthy of reference. When search engines crawl the web, they take into account the number and quality of backlinks pointing to a website to determine its ranking in search engine results pages (SERPs). For local service businesses, it is best to stay relevant (in your industry niche) and/or local (in terms of your geographic service areas) when finding websites to source a backlink to your website. Backlink building is an ongoing process that requires time, effort, and a strategic approach.

Link building is important for service businesses that want to build a sustainable, long-term traffic stream from relevant online searches. It is an important aspect of SEO as it helps improve a website’s authority, visibility, and rankings in search engine results. However, it’s essential to prioritize quality over quantity and focus on natural and ethical methods of acquiring backlinks to ensure long-term SEO success.

Getting started with Command’s organic SEO and content marketing is simple! Just reach out to us using the form at the bottom of this page and a member of our Growth team will reach out to discuss your business and marketing goals to create a customized proposal to help you drive sustainable, organic growth to your website and business.

In tandem with Organic SEO, we also perform Local SEO to capture more impressions and clicks from search queries with local intent, that focus on the home services you provide.