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10 Home Improvement Marketing Strategies & Tips

Published by Nick Tekavic on September 14, 2023

10 Home Improvement Marketing Strategies & Tips

Are you a small home improvement business struggling to find clients and compete with larger companies? It’s time to embrace home improvement marketing. Forget about traditional methods like flyers and radio ads; we’ve got targeted and cost-effective strategies to help you grow.

At Command Web Services, we understand the contractor industry, and we know what works. In this article, we’ll share 10 actionable home improvement marketing ideas that you can start using today to supercharge your business. But first, let’s explore why home improvement marketing is essential for your success.

Why Marketing Matters for Home Improvement Companies

The home improvement industry is booming, with Google searches for phrases like “home remodel” and “kitchen remodel” skyrocketing from 2020 to 2023. However, as the market grows, so does the competition. To secure your share of the pie, you need effective marketing strategies.

Traditionally, home improvement marketing relied on referrals. While referrals are valuable, they won’t accelerate your business’s growth to new heights. With more companies investing in marketing, it’s crucial to keep up and stand out.

By implementing home improvement marketing, you can:

  1. Attract higher-paying clients.
  2. Target clients in specific areas.
  3. Create automated marketing processes.
  4. Actively acquire new clients instead of waiting for them to find you.
  5. Stand out from your competitors.

Now that you understand why marketing is vital, let’s dive into 10 actionable home improvement marketing tactics.

1. Optimize Your Google My Business Profile

Did you know that 51% of people use Google to find contractors? If you want your home improvement business to appear in the top search results when potential clients search for services in your area, optimizing your Google My Business profile is essential.

To get started:

  • Ensure all your business information is accurate and up-to-date (address, website, phone number).
  • Select the appropriate category for your business.
  • Upload high-quality photos.
  • Create a FAQs list.
  • Post content regularly in the Google Posts section.
  • Start collecting reviews.

While ranking in top search results may take time, there’s another way to secure your position—explore the next home improvement marketing idea.

2. Launch a Google Ads Campaign

Running Google ads allows you to pay for top placement in search results for important keywords related to your business and location. It’s one of the most effective ways to reach your target audience quickly.

Pro tip: Use Google Keyword Planner to select keywords with lower competition and cost. Target specific search terms related to your services, like “[your location] kitchen remodelers.”

3. Collect and Publish Online Reviews

Online reviews play a crucial role in building trust. As many as 84% of consumers trust online reviews as much as personal recommendations. Encourage your clients to leave reviews on platforms like Google My Business, Yelp, and Facebook.

Ask for reviews when your clients are happiest, immediately after completing a job. Address negative reviews professionally and constructively.

Remember, a mix of positive and a few well-handled negative reviews can enhance your credibility.

Pro tip: Utilize Commands review management services to easily generate and manage online reviews for your contracting business

4. Sell Projects with Photorealistic Designs

Boost your conversion rates by adding photorealistic designs to your project proposals. Instead of presenting plain 2D floor plans, impress clients with 3D floor plans and lifelike renderings of their dream projects. These visuals evoke powerful emotions that drive action.

5. Share Project Images and Videos on Social Media

Social media isn’t just for celebrities; it’s a powerful tool for home improvement companies. Document your projects with before-and-after photos and video tours. Showcase your work and highlight your construction methods.

Always seek permission from homeowners before posting pictures of their homes. Additionally, share photorealistic renderings to impress potential customers and offer project ideas.

6. List Your Business on Industry-Leading Sites

Expand your online presence by listing your business on industry-specific websites like Houzz, HomeAdvisor, Angi, and Thumbtack. These platforms help you showcase your work, build trust, and reach a broader audience.

Don’t forget to explore local contractor directories in your area.

7. Use Blog Content to Answer Buyer Questions

Leverage your industry expertise by creating informative blog content. Address common questions and concerns that homeowners might have. This content not only establishes trust with potential customers but also boosts your website’s SEO.

Pro tip: Review your content for clarity and consider professional help or a digital marketing agency if needed.

8. Canvas Neighborhoods Where You Are Working

Face-to-face interactions still have value. When working on a project, take advantage of the local neighborhood. Capitalize on the curiosity of neighbors and offer your services.

A friendly, non-aggressive approach works best. Mention your presence and offer a special discount to neighbors interested in your services.

9. Launch a Referral Program

Happy customers are your best salespeople. Incentivize them further with a referral program. Offer cash rewards or discounts on future projects to customers who refer new clients.

Mention your referral program when asking for reviews, and consider creating informative cards or flyers explaining the incentives.

10. Nurture Leads with Email Campaigns

Contractor decisions can take time. Stay in touch with potential leads through email campaigns. Add an email signup form on your website, and provide incentives like discounts or informative newsletters.

Don’t overdo it—send occasional emails to build relationships and demonstrate how you can address their needs.

Overcoming Home Improvement Marketing Challenges

If you’re challenged by time constraints or digital marketing knowledge, remember that marketing is an investment in your business’s future. Dedicate time each week for marketing efforts or consider hiring freelancers or digital marketing agencies to assist you.

Home improvement marketing is essential in today’s competitive landscape. Which of these tips will you implement first? Consider adding photorealistic renderings to your proposals, an easy yet impactful step.

Ready to take your home improvement business to new heights? Get started with Command Web Services today.

Final Thoughts

Effective home improvement marketing can transform your business. Embrace these strategies and watch your small company thrive in a competitive market. At Command Web Services, we’re here to help you succeed.

Visit Command Web Services for more information about our web design, SEO, and reputation management services tailored to your needs.

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