The #1 Roofer Digital Marketing Agency

Residential & commercial roofing contractors who are ready for business growth can (and should) devise a robust digital marketing plan. But first, you need to know where to start, so you can create a strong foundation for your marketing efforts and avoid wasting your marketing budget. With Command, you will get your own team of experts handling the basic setup to the most complex marketing campaign optimizations, to help your roofing business generate more leads, grow revenue, and improve your marketing spend ROI. Our marketing strategies are built specifically for roofers and similar local businesses within the service industry.

Our roofing contractor marketing strategies rely on three, core pillars:

1. Your website is the foundation of your roofing business’ marketing plans. A professional website not only shows that you are a serious business owner, but it helps you get found online, acts as a lead-generation tool, provides your local marketplace with information about your services, and educates your audience to help them make informed decisions about their upcoming roofing project, roof maintenance, and more. A basic “good” website shows your contact information, provides interested visitors with a way to get in contact with you, displays your service locations, shows off social proof (e.g., customer testimonials from past roofing projects), and works optimally on both desktop & mobile devices. Going further it should be optimized for search engines, load quickly, and have a portfolio of roofing work you have done in your service area.
2. A well-built roofer SEO strategy includes all three facets of SEO: Technical SEO, Organic SEO, and Local SEO. By proactively and strategically performing these three methods of SEO, you should see improvements across your most important key performance indicators (KPIs)—such as website traffic, organic search impressions, Google Business Profile clicks, increased session duration, more conversion events, and the list goes on. Real, sustainable results from roofing SEO takes, so patience and consistency are key! Stay the course and you should be outranking the other roofing businesses in your area in due time!
3. A robust Reputation Management and Review Generation plan allows you to leverage your past roofing projects and customers to fill your sales funnel. The idea here is, by getting more (favorable) customer ratings & reviews, you rank higher for local search engine queries around your roofing services (e.g., “best roofers near me”) and have a higher chance of getting a call or click when you have plenty of good reviews and a strong rating. So how do you get reviews? Well, we employ email & SMS campaigns that gently asks your recent customers to leave a review on their favorite online review websites, such as Google Business Profile (GBP), Facebook, and others. We also help you cast a wide net by using a Citation Builder to aggregate your business information across dozens of online business directories relevant to your local market the roofing industry.