The #1 Home Builder Marketing Agency

Homebuilders and architects looking to boost lead-generation and growth can do so by developing and executing a strong digital marketing strategy. While many homebuilders are funneling marketing dollars in online advertising, we believe a well-built organic marketing strategy will provide you with the most long-term business benefits—given their lasting and momentous nature. Our marketing strategy at Command was created specifically for architects, homebuilders, and other local, service-oriented business. We strive to empower homebuilders to develop a more fruitful online presence, build a stronger reputation in their local markets, generate more leads online, and convert more of those leads into high-value clients.

Our homebuilder marketing strategies rely on three, core pillars:

1. Your website is the foundation of your homebuilder marketing plan; it is vital that you launch a professional website that emphasizes strong SEO fundamentals, has a UI/UX that promotes lead-generation, and comes with a content marketing strategy that continues to make the content on your website helpful, relevant, and valuable. Your website is a marketing tool, built yo help your homebuilder business get found by consumers in your area—and to convince them that you are the right builder for their next home. At the very minimum, your website should display your contact information, provide visitors about your homebuilding expertise, display social proof (e.g., customer reviews) to prove your track record of building quality homes, render optimally on desktop & mobile displays, and present some of the home builds that you are most proud of.
2. A professional homebuilder SEO strategy leverages Technical SEO, Organic SEO, and Local SEO. By properly employing these three types of search engine optimization, you will see improvements (over time) across your most vital digital marketing Key Performance Indicators (KPIs), such as website traffic, organic search impressions, website clicks, average session duration, and increased conversion rates. Keep in mind, SEO results can take a few months or longer to become apparent, but once you see where your strategy is working, it will be easier to find continued growth by doing what is helping you win.
3. A Reputation Management and Review Generation plan allows you to leverage your existing (and past) client base to create more homebuilding opportunities in the future. A reputation management strategy can increase inbound leads, website traffic, calls, clicks, and much more. For homebuilders, successful reputation management entails utilizing social proof, customer reviews, and active customer interaction to enhance your company’s reputation and income. Through delivering exceptional electrical services and giving importance to customer assistance, you can establish a reputable position within the local market. With the implementation of proactive approaches in managing your reputation, generating reviews, and boosting your online presence, you have the potential to significantly boost prospective leads and business prospects through your homebuilder business profiles.